Our Story

BeautÉfied was created for the love of shopping.

When I was young I was always told that “your appearance matters”. I took that to heart whether in clothing, hair, or accessories, even wanting to be a designer. I would sit and draw for hours, fruit, furniture, houses, wedding gowns, jewelry, dresses, hats, purses and even shoes. I love decorating and planning events. So when I chose my career in the hair industry it seemed natural to be expressive in all the other areas of the image. You see all of these things represent me as a person. My individuality! Sometimes life comes in and mutes who you are, that’s what I felt was happening to me. Complacent in my attire and in personality. So I decided to wake myself back up! With this company making life colorful is the intent. These are pieces I love and I know you will love them too.